Caused a start-up professional sports team to succeed in Las Vegas by analyzing demographics, conducting and understanding research and driving audiences and market segments to events and venues, with an unwavering eye on the key areas of profitability.
Developed innovative sales strategies and supported them with high-profile promotional and marketing blitzes.
LAS VEGAS WRANGLERS PROFESSIONAL HOCKEY
President & Chief Operating Officer
1998 - 2003
2005 40 under 40, Las Vegas
2002 40 under 40, New Hampshire
2000 Atlantic League Executive of the Year
2000 Atlantic League Champions
Nominated for ECHL Executive of the Year four times
Nominated for Atlantic League Executive of the Year three times
Las Vegas Wranglers named 'Best of Las Vegas' six times (2004, 2005, 2006, 2009, 2013, 2014)
Hired in March 2017 as Vice President of Sales, Las Vegas; Later assumed role of CRO for PINK territories of Sedona, AZ; Tusayan, AZ (Grand Canyon) and Las Vegas, NV as well as President of PINK Las Vegas.
PINK ADVENTURE GROUP | PINK JEEP TOURS LAS VEGAS
Chief Revenue Officer, PAG | President, PJT Las Vegas
2003 - 2015
CASA de SHENANDOAH
NASHUA PRIDE PROFESSIONAL BASEBALL
Vice President & General Manager
Hired to help construct a major strategic plan to incorporate employee engagement, community outreach, and multiple donation and corporate partnership models.
Launched the charter Atlantic League team while overseeing two venue renovations; creating sales and marketing campaigns within budget while guiding team roster decisions and player acquisitions.
MARKETING | BRAND | LEADERSHIP | REVENUE
Hired in February 2016 to turn around the ticket-based attraction that had opened to the public in September 2015.