Created and maintained a viable business model of professional hockey, steering the business through high times and economic downturns to help make Las Vegas an authentic professional sports market, from start up in 2003 through its complete life cycle over 11 years.
Created a high-concept, short-, mid- and long-term fundraising model to engage 4,000 employees, drive community outreach, and secure multiple donation and corporate partnerships.
Invite the uninvited to things that empower people to live their best lives.
Produce gains of all sizes through
ideas of all scopes that sum to big, positive impacts for all stakeholders and shareholders.
Launched the charter Atlantic League team while overseeing two venue renovations; creating sales and marketing campaigns within budget while guiding team roster decisions and player acquisitions that lead to one Atlantic League championship over five seasons.
Increased overall B2C revenues by over 110% (8-figures growth) through digital, traditional and cross-channel marketing and advertising, and website development.
Tripled tour revenues within 3 months through coaching, reorganization, contract renegotiations and sales and marketing strategies.
Billy Johnson © 2017 All rights reserved. Last update 9/17.