Tripled tour revenues within 3 months through coaching, reorganization, contract renegotiations and sales and marketing strategies.
In first year, led business to profitability for its first time in a decade by increasing ticket revenues by 41% YOY and attendance by 38% YOY, and managing the P&L around a transformative marketing and sales strategy.
Created a high-concept, short-, mid- and long-term fundraising model to engage 4,000 employees, drive community outreach, and secure multiple donation and corporate partnerships.
Launched the charter Atlantic League team while overseeing two venue renovations; creating sales and marketing campaigns within budget while guiding team roster decisions and player acquisitions that lead to one Atlantic League championship over five seasons.
Created and maintained a viable business model of professional hockey, steering the business through high times and economic downturns to help make Las Vegas an authentic professional sports market, from start up in 2003 through its complete life cycle over 11 years.
Invite the uninvited to things that empower people to live their best lives.
Produce gains of all sizes through
ideas of all scopes that sum to big, positive impacts for all stakeholders and shareholders.
Increased overall B2C revenues by over 110% (8-figures growth) through digital, traditional and cross-channel marketing and advertising, and website development.
Billy Johnson ©2023 All rights reserved. Latest update Oct 2021